A local group raising awareness about sexual assault came to us to create a campaign that would get noticed. We branded the effort Make Your Move! It started in Missoula, but took off online. Soon it was featured in Upward and in Time Magazine, and posters were customized by numerous states and countries, even the US Navy repurposed it for its aircraft carriers. The campaign included posters, social activations and movie theater placements. I wrote and creative directed the campaign.